Paramount has done everything possible to generate hype around the highly anticipated seventh installment of the Mission: Impossible franchise, Mission: Impossible — Dead Reckoning Part One. As of now, the film seems to be holding its ground at the domestic box office. With a Wednesday gross of just over $15 million, including Tuesday previews, Dead Reckoning Part One added $8.3 million on Thursday, resulting in a two-day domestic total of $23.8 million.
While the film's current trajectory suggests it will fall slightly short of the initial $90 million projection for its five-day launch, it is still expected to earn approximately $75 million. This figure is not to be underestimated, considering the challenges posed by the ongoing COVID-19 pandemic. The movie's budget soared to nearly $300 million due to pandemic-related complications.
The critical reception of the film has been overwhelmingly positive, reflected in its impressive 96% score on the review aggregator Rotten Tomatoes. Opening day audiences also bestowed it with a strong A CinemaScore. Reviewer Ross Bonaime of Collider praised Dead Reckoning Part One in his analysis, stating that the film demonstrates that the Mission: Impossible series still has plenty of momentum while also acknowledging the need for some fresh elements.
Consequently, Dead Reckoning Part One, boasting an ensemble cast including Ving Rhames, Hayley Atwell, Rebecca Ferguson, and Simon Pegg, heavily relies on repeat business, particularly with the impending releases of Barbie and Oppenheimer.
The franchise tends to attract an older demographic compared to other blockbuster franchises, indicating that Dead Reckoning Part One is not likely to experience an immediate drop in viewership and has the potential to sustain its performance throughout the summer.
Moviegoers can catch Mission: Impossible — Dead Reckoning Part One in theaters now.
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